Jamie Ward is a recognized leader in early childhood education with more than 25 years of experience driving innovative programs and initiatives that create lasting, positive outcomes for children, families, and educators. She is the owner of Curricula Concepts, Inc., and Managing Partner of BWCW, where she blends her deep understanding of early childhood development with her talent for building collaborative partnerships.

Throughout her career, Jamie has worked across many roles, including Head Start teacher and center director, state program administrator, adjunct university instructor, and national consultant. Her expertise spans family engagement, professional development, and policy advising, making her a trusted voice in the field. Jamie’s work focuses on fostering collaboration among educators, families, policymakers, and community leaders to create impactful change. She is particularly passionate about integrating wellness and engaging families into education practices, ensuring every child has the opportunity to thrive.

In addition to her consulting and leadership roles, Jamie is an active speaker and advocate for early education. She serves as President of the Arkansas Association for Infant Mental Health and participates in several state and national committees focused on advancing excellence in early learning. Outside of her professional life, Jamie enjoys walking her dog, Lucy, and staying active through CrossFit.

Deborah joined Curricula Concepts, Inc. in 2014. Prior to Curricula Concepts, she worked at the Arkansas Division of Child Care and Early Childhood Education in a multitude of positions, was a Curriculum Coordinator for a developmental preschool and served as the AECA Vice President of Communications.

With over 25 years in the early childhood education field, and as a parent, she knows the value of high quality child care for children and wants all children to have a loving, nurturing environment to grow, play, and learn. She helps her team equip both families and early educators to be their very best selves.
Deborah lives in Sherwood with her husband, two daughters, and four cats. In her personal time, she loves to read and writes short stories as a hobby.

Sarah truly has a passion for people. Her social work career began with the Department of Human Services after which she worked for Fayetteville Schools as a Pre-K Family Service Manager. Sarah holds a bachelor’s degree in Sociology from the University of Arkansas and is also a credentialed Family Service Worker. She is a member of the Arkansas Early Childhood Association and the Arkansas Association for Infant Mental Health. Sarah has trained hundreds of Early Childhood professionals and families across the state of Arkansas.

Born and raised in Northwest Arkansas, Sarah lives in Fayetteville with her amazing son. She enjoys being creative and spending time with her growing family. She is committed to social justice efforts in her community and takes action as often as possible. Sarah believes all people deserve the chance to live happy, healthy lives and her work at Curricula Concepts allows her to help families do just that!

Robbie joined Curricula Concepts, Inc. in August of 2020. She has a bachelor’s degree in Early Childhood Education from Arkansas Tech University and was a classroom teacher for 5 years where she taught a variety of grade levels. Her favorite part of being a teacher was making lasting connections with her students and their families, which she will always cherish. Now she has the opportunity to make connections with educators and families across the state by sharing her passion of child development. Getting to live out the vision of Curricula Concepts as both a mother and an educator is a dream come true.

In her free time, you can catch her at CrossFit or the lake, where she will be spending time with her husband and their two kiddos!

Jessica has been working with the Curricula Concepts team in different capacities since the fall of 2020. Recently, she has jumped into the world of training and realized her passion for helping providers understand their impact on children’s health and wellness. This passion stems from her own continuous journey with health and wellness. She believes that activity and nutrition are important keys to healthy learners! Jessica spent 7 years molding young minds at the elementary level before taking time off to spend with her twin boys, Jax and Jace (6). This time at home with her boys really impacted the way she perceives young children’s learning and development. Jessica prides herself on being a lifelong learner and is always looking for ways to learn more to better her influence on those around her.

Jessica fulfills many other roles in her day-to-day life including Football/Track Coach’s wife to her husband Nathan, volunteer at her kids’ school, and CrossFit L1 Coach! The Morelands have made their home in Greenbrier for the last 13 years and love being a part of their community.

Tess has been with Curricula Concepts since December of 2021! She holds a bachelor’s degree in Sociology from Hendrix College, which is what brought her to Arkansas. Tess’s professional experience in the early childhood field started with 4 years working with the state’s Early Intervention program. She had the pleasure of working with parents, educators, and providers, and was able to act as a bridge in connecting everyone, which has transitioned seamlessly into her role as a Be Well Care Well coach. She has the opportunity to support the staff individually, as a group, and to connect them to resources and activities within the community.

Tess has always had a passion for working with others and really enjoys creating connection with such a wide variety of people through her sites with Be Well Care Well. With all the unique interests and needs, it is wonderful to walk alongside staff and always remind them that they are important and to take those moments to care for themselves!

Tess is originally from Cambridge, Massachusetts but has lived in Fayetteville for the last 8 years. She wed her college sweetheart this summer back in Massachusetts and they share a rambunctious yellow lab named Buckley. She loves to travel, whether to the beach or to the snow and anywhere in-between.

Pam is a well-being coach who works with individuals ranging from 3 years of age to 65+ to help them achieve their health goals. She joined Curricula Concepts in February 2022 and is excited to be working in a field that helps others with their health. Pam earned her certificate in Health Coaching in July 2021, from Dr. Sears Wellness Institute.

She found her passion for this field of work about five years ago when she saw the benefits of changing her diet and lifestyle after suffering from many health issues. She finds joy in seeing others achieve their health goals and seeing their confidence rise.

When she is not working, she enjoys spending time with her husband, her kids, and her seven grandkids. Pam also loves to craft, go to estate sales, and reading.

Wyletta resides in Camden, Arkansas, she graduated from Camden Fairview High in 1997 and furthered her education at Southern Arkansas University in Magnolia Arkansas (Bachelor of Science in Criminal Justice in 2003). Wyletta didn’t stop there, she obtained her Masters in Mental Health and Wellness with Emphasis in Family Dynamics from Grand Canyon University in 2021). Wyletta is the founder of Autistic Voyage and The Autism Fairy, she along with her son Darius (21) travels the world sharing their journey with autism. Wyletta’s affirmation is to uplift, encourage and inspire and that her passion as a Be Well Care Well Coach is that she can walk in her purpose daily. Wyletta stated Being a Be Well Care Well Coach allows her to connect with, be present for and supportive of the individuals she services. She shared that God knew their life wouldn’t be complete without Tristan (12). Together the trio chooses to live their lives out loud, unapologetically and with no explanation because life is what you make it, why not make it BeYOUtiful.

Allison joined Curricula Concepts in December of 2021 and is super excited to building relationships and showing her appreciation for early childhood educators by guiding them on how to fill their cup first so they can continue to make big differences in children and their families. Her passion for helping others with their well-being started soon after she started prioritizing her own well-being. She wants nothing more than to be able to help others with their own wellness goals through showing them how our spiritual, mental, emotional, and physical health all intertwine, and how they deserve to be addressed together for us to experience the best outcomes.

Allison pursued her national personal training certification through the National Academy of Sports Medicine while earning her bachelor’s degree in Nutrition and a secondary specialization in Marketing. She worked as a Personal Trainer and Group Exercise Instructor at Conway Regional Health and Fitness Center for over 2 years before she pursued further to obtain her master’s degree in Nutrition. She graduated from the University of Central Arkansas’s combined Master of Science and Dietetic Internship Program in August of 2021 and is now a Registered Dietitian after passing the national CDR exam in December 2021. She is family oriented, loves God, volunteers in the children’s ministry at her church working specifically with special needs children, enjoys thrifting, exploring in nature, lifting weights, and hanging out with her cat, Steve, and her Golden Retriever, Honey.